case study

Giving Rockstar Dead Eye precision for engaged audiences

Results achieved

Optily enabled the client to

Lower digital ad costs

Reduced cost per complete video view by 75%

Target engaged viewers

Optimized ad placements for those most likely to watch longer

Increase video views 4x

Quadrupled the number of views at the same ad spend

Improve conversions 174%

Boosted the number of conversions to full view

The Problem

Facebook natively enables brands to optimize a video ad campaign for Thruplay, meaning that they will serve the ad to people likely to watch up to a maximum of 15 seconds or 100% (whichever is shorter). Many brands want people to fully engage with longer form video content.

 

Rockstar, working with their performance agency REPRISE invited Optily+ to help them optimize the official trailers around the launch of their flagship title Red Dead Redemption 2. Rockstar wanted to ensure maximum budget was assigned to audiences most likely to watch 100% of the video.

AIMING FOR VIEWS

Automating to target the most interested people

Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.

Goal Pipeline

The primary goal was set for 100% views of the video

Increased views

Conversions from initial view to full nearly doubled at a lower cost per lead

AIMING FOR VIEWS

Automating to target the most interested people

Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.

Goal Pipeline

The primary goal was set for 100% views of the video

Increased views

Conversions from initial view to full nearly doubled at a lower cost per lead

AIMING FOR VIEWS

Automating to target the most interested people

Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.

Goal Pipeline

The primary goal was set for 100% views of the video

Increased views

Conversions from initial view to full nearly doubled at a lower cost per lead

Using the Optily+ precision targeting and optimization, Rockstar was able to increase complete video views 4x at the same budget.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

More To Explore