case study
Giving Rockstar Dead Eye precision for engaged audiences
Reduced cost per complete video view by 75%
Optimized ad placements for those most likely to watch longer
Quadrupled the number of views at the same ad spend
Boosted the number of conversions to full view
Facebook natively enables brands to optimize a video ad campaign for Thruplay, meaning that they will serve the ad to people likely to watch up to a maximum of 15 seconds or 100% (whichever is shorter). Many brands want people to fully engage with longer-form video content.
Rockstar, working with their performance agency REPRISE invited Optily+ to help them optimize the official trailers around the launch of their flagship title Red Dead Redemption 2. Rockstar wanted to ensure the maximum budget was assigned to audiences most likely to watch 100% of the video.
Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.
The primary goal was set for 100% views of the video
Conversions from initial view to full nearly doubled at a lower cost per lead
Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.
The primary goal was set for 100% views of the video
Conversions from initial view to full nearly doubled at a lower cost per lead
Optily+’s optimization system and strategy enabled Rockstar to boost their full video views 4-fold for the same budget.
The primary goal was set for 100% views of the video
Conversions from initial view to full nearly doubled at a lower cost per lead
Using the Optily+ precision targeting and optimization, Rockstar was able to increase complete video views 4x at the same budget.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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