case study

Revving up lead generation for Volkswagen and driving sales

Results achieved

Optily enabled the client to

Implement forms

Retrieved Facebook forms in real-time with Data Connect service

+6,038 leads

Collected contact information for a large number of in-market customers

86x ROAS

Increased their return on ad spend by a huge margin

Sell 138 cars

High-quality leads resulted in a significant number of conversions

The Problem

Volkswagen wanted to develop a solution to allow them to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales. PHD, Volkswagen’s agency of record, turned to award winning Optily+ to leverage our deep experience in omni-channel commerce.

FROM ONLINE TO ON-THE-PHONE

Driving real-world inquiries

Optily+ developed a solution to allow VW to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

FROM ONLINE TO ON-THE-PHONE

Driving real-world inquiries

Optily+ developed a solution to allow VW to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

FROM ONLINE TO ON-THE-PHONE

Driving real-world inquiries

Optily+ developed a solution to allow VW to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

With Optily+, Volkswagen was able to implement Facebook forms and gain actionable leads for immediate follow-up from local agents.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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