3 Ways Automation will Scale your Online Sales
Now that you’re convinced you need to include automation in your growth strategy, it’s time to find out how.
As we’ve discussed, automation can be used in a range of ways across your entire business. As you can tell this blog is all about saving you time to run your business more effectively. That’s why we won’t take up your day with a 10 page blog. Just read our top 3 ways to use automation across your business to scale your online sales!
Quick, easy, simple… Just like automation.
Advertising or marketing automation is one of the most effective methods to quickly scale your business. The ad automation technology will create and manage the repetitive tasks that marketers know so well, such as ad campaigns, tracking, lead generation, ad spend etc.
Nowadays, ad optimizing technologies like Optily boast hundreds of percentage points of ROAS growth in just a number of weeks for eCommerce businesses!
Advertising automation can save your business time, money, while improving your marketing efficiency.
The best way to add it to your strategy is to talk to your marketing team and figure out what tasks could be automated.
Recently, Jon Kagan of 9rooftops said on Optily Radio that the best businesses “find the happy middle ground of how much do they let the AI do the work vs. how much do they let human intervention do the work, and let the automation do the execution.”
To find that harmony of automation balance, you could try a free 14-day trial of Optily’s eCommerce Single-click Ad Spend Optimizer.
Customer Service Automation
The hard truth is that no matter how good your product is, if you have poor customer care, no one will want to buy from you.
But if you are a business owner without a spare minute, how it is still possible to actively engage with customers on a one-to-one level in a timely manner? Customer service automation is how.
In the article, 5 Ways to Improve your CRO Immediately, we discussed the power of using live chat software. This technology allows you to actively engage with your website visitors in real-time. This tool allows you to consistently communicate with your potential customers and provide them with the required information. It can also be used to schedule a demo with someone in your team, to provide human-to-human interaction and answer any more detailed queries.
Optimizing and automating your data handling is essential to run a smooth and efficient business. When you are considering scaling your business you need to ensure the your data management system can scale with it. An eCommerce business’s worst nightmare would be taking in more sales, but losing and forgetting about customers due to poor data management. As your business scales, you’ll (hopefully!) have a lot more customers to track, so automating your business process to helps you track their data is vital.
Automation software is fantastic for this type of situation and will allow you to properly handle and store all relevant data including:
- Customer Tracking
- Ad Tracking
- Stock & Order Tracking
- Financial Tracking
We all want to grow our eCommerce businesses and take on more and more customers. However, to do this we need to be able to scale efficiently and effectively!
Automation is a tool that businesses of all sizes can avail of to boost many parts of their business. From ads, to accounting, to data we can use these tools to automatically perform tasks for our business.
It can allow you to focus on more important business decisions and free up time to be more creative and bold.
Now that you’ve read this blog and are ready to start automating your business, you’ve made time for the important things… like that coffee you’ve been waiting for… go on, you deserve it!