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What’s the story with Optily Radio: Accelerate eCommerce Marketing?
2020 has been a wild year for everyone, but especially for eCommerce businesses. Because of the pandemic, tons of companies worldwide had to shift to online sales to make it through. As a result, there are a lot of newcomers to the field.
This podcast, subtitled Accelerate eCommerce Marketing, is here to provide resources for both newcomers to the field and also established small businesses who need to scale their online marketing in order to grow their business. The experts we have on this show will focus their attention on boiling down big market trends and tactics from larger enterprise-level companies to practical suggestions for SMBs.
eCommerce marketing is all about the data–but which data?
When you boil digital marketing down to its core, it’s about the information you’re pulling out from how people are interacting with your ads and your site. None of the platforms are lying about the data they’re providing advertisers with, they simply only see a small portion of the truth.
Figuring out which information is telling you the most accurate story about your marketing is the trick. This is where a solution like Optily’s can really come in handy. It can save a small business a ton of money and time that can better be spent in a million other ways!
To hear more about these topics and more–make sure to check out the Optily Radio episode with Brendan Hughes. If you like what you hear, subscribe to the show on Spotify, Google, or Apple podcasts, or check out the videocast on our Youtube channel!
Leave your thoughts on social media in the comments. So stay tuned every other Thursday for new episodes to help you grow your eCommerce business!