Digital Marketing Tactics

Can optimize ads against multiple KPIs?

Can optimize ads against multiple KPIs?
A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can use more than one metric when optimizing?

When it comes to figuring out what ads are performing better than others, there are typically multiple factors to consider: return on ad spend, click-through rate, total impressions, and more. Attribution is a huge headache for marketers and keeps getting worse as we add more channels to our marketing mix. So, is the solution able to help us optimize using multiple KPIs?

In our experience, no. It is a robust marketing technology, but it doesn’t provide a ranking system that takes into account several metrics when making recommenations.

However, the Optily solution does.

It’s almost impossible to keep up with the growing list of tasks we have today as digital marketers, so we need to rely on tools to help us. But before we commit the time and money needed to get going with a certain platform, we need to know if it will be truly worth the investment.

Optily enables you to instantly compare Facebook and Google campaigns, including Instagram and YouTube. It also provides recommendations you can apply straight from the platform. It takes the hassle out of attribution and makes sure you’re always spending in the right place at the right time.

Optily’s Ranked Recommendations

When it comes to cross-channel ad optimization, it can get very complex to sort through the data. From our research, digital marketers spend up to 10 hours a week on menial ad optimization!

Optily’s new ranking algorithm allows you to choose a primary KPI to optimize against, along with other metrics that are weighted less heavily, but still considered.

For example, if you’re trying to optimize for clicks, the ranked metrics will be weighted like this:

  1. CPC (cost per click)
  2. CTR (click-through rate)
  3. Channel reported ROAS (Return on Ad Spend)
  4. Total Clicks
  5. Total Impressions

Our algorithm will then take these goals into account, which enables even more precision when it calculates recommendations on how best to allocate your ad spend.

We like to think that we’ve optimized optimization!

With Optily you’re able to:

  1. Sign up and link Google and Facebook Ads in under 90 seconds
  2. Select the campaigns you want optimized and see them automatically organized into a funnel strategy
  3. View your recommendations instantly and apply them with one click (or automate, for even faster results)

Try out Optily free!

One of our customers, Image Wash Products from Michigan, used Optily to optimize their campaigns across Facebook and Google. They saw a 169% increase in ROAS over just two weeks!

This is exactly how long our free trial lasts, so you could see a huge impact on your returns without putting in a dime! We’re so sure of our product that we don’t even ask you for a credit card when you sign up.

So, what else are you waiting for? Come try it out, free for 14 days, or schedule in a quick call with our Strategy Squad and they’ll show you all the bells and whistles you get with Optily.

No credit card required

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