Digital Marketing Tactics

Developing User Personas

Developing User Personas
Develop effective user personas with this short 4-step guide and take a critical step towards a more informed marketing strategy.

The 30-Second Rundown

What? This is a short and sweet guide to developing ideal user personas for your business.

Why? Having a clear image of your ideal customer leads to more effective and accurate advertising.

Will This Affect Me? Yes. All types of businesses should take some time to paint the picture of their perfect customer to keep their marketing strategy aligned.

Here at Optily, don’t waste time; we optimize.

If you have read enough information, fantastic–we’re glad we could help!

If not, please read on for a short yet effective guide on Developing User Personas.

More To Explore


Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads

Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.

Let's keep in touch

Join the Optily newsletter!

Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!


Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.