Digital Marketing Tactics

Set up & Launch your Media Buying Funnel Like a Pro

Last month, Optily's Brendan Hughes and Amy Coyle presented to over 40,000 attendees at the second Ecom World conference of 2021. If you missed it, here's your chance to catch up.

As a continuation of the marketing funnel introduction webinar from this past summer, the Optily presenters went into more detail to help you create a workable funnel strategy for your marketing. 

Some of the topics covered in this presentation are:

  • How brand discovery has evolved during the pandemic
  • Differences in messaging and creative throughout the funnel stages
  • Striking the balance of frequency of ads across the funnel

 

Check out the full presenation:

Get in touch with us for a review of your current funnel strategy or just sign up for a free trial of the Optily software for 14 days.

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