As a continuation of the marketing funnel introduction webinar from this past summer, the Optily presenters went into more detail to help you create a workable funnel strategy for your marketing.
Some of the topics covered in this presentation are:
- How brand discovery has evolved during the pandemic
- Differences in messaging and creative throughout the funnel stages
- Striking the balance of frequency of ads across the funnel
Check out the full presenation:
Get in touch with us for a review of your current funnel strategy or just sign up for a free trial of the Optily software for 14 days.