5 Pieces of Advice from Ecom World 2021

5 Pieces of Advice from Ecom World 2021
Ecom World 2021 was incredible! This article condenses the most insightful and influential pieces of advice from the best thought-leaders.

Ecom World has become a must-attend event with its second event this year once again hitting it out of the park!

At this online conference, the entire eCommerce world gathers to share expert knowledge, actionable strategies, and exclusive tactics to improve your eCommerce business. 

It’s the world’s largest eCommerce event with over 30,000 attendees and 70+ insightful speakers. The entire event takes place virtually, with the next event held on May 4-5, 2022.

In this article, we’ve highlighted some of the stand-out speakers, so that even if you missed the event you won’t miss out!

5 Stand-Out Pieces of Advice from Ecom World 2021

The 30-Second Rundown

There were so many incredible speakers at Ecom World 2021. With over 70 speakers, it was hard to narrow down a list to just a few of the exceptional ones.

However, we’ve condensed some of the most insightful and inspiring talks so that you can benefit from the amazing advice given on how to build, operate, and scale profitable eCommerce businesses!

  1. Brendan Hughes, CEO @ Optily
  2. Amy Coyle, Head of Client Services / Customer Success @ Optily
  3. Chris Koerner, Co-Founder @ Send Eats
  4. Ezra Firestone, CEO @ Zipify Apps and BOOM!
  5. Taylor Sicard, Co-Founder & CMO @ Win Brands Group

#1 - Brendan Hughes, CEO @ Optily

Talk Title: Set Up & Launch Your Media Buying Funnel Like a Pro [Step-By-Step Guide]

In this presentation, Brendan Hughes discusses how successful eCommerce brands are creating and optimizing unified funnel strategies across social, shopping, search, display, and video ad channels. Brendan is an eCommerce veteran, performing high-quality digital marketing since 1997.

Whether it’s Google or Facebook, Instagram or Shopify, this talk taught us how to effectively nurture in-market consumers through the stages of their buying decisions. 

Key Takeaway: Is there a structure to most efficiently invest finances into finding and converting new customers? Yes! By developing user personas, understanding consumers, and following the consumer funnel you can accurately map the customer journey. 

#2 - Amy Coyle, Head of Client Services / Customer Success @ Optily

Talk Title: Set Up & Launch Your Media Buying Funnel Like a Pro [Step-By-Step Guide]

This talk was so good, we had to mention it twice! Amy Coyle, co-hosted this talk with Brendan. Together they beautifully describe how you can create and optimize unified funnel strategies across search, social, shopping, and video ad channels.

Key Takeaway: Be channel agnostic with your advertising. Each channel has its own unique strengths and weaknesses. Using a variety of channels in cohesion offers you the best chance of boosting your ROAS.

#3 - Chris Koerner, Co-Founder @ Send Eats

Talk Title: 5 Hacks We Learnt Fulfilling for Our Own 8-Figure Shopify Store

This talk by Chris Koerner is Shopify-focused, with the aim of building an ultra-successful Shopify store! Chris has started multiple 7 – 8 figure businesses in the real estate, crypto, and eCommerce industries. Here, he describes tactics you can use to:

  • Negotiate better carrier rates
  • Effectively set pick/pack stations for stores with high SKU counts
  • Audit and dispute your carrier invoices for back charges

Key Takeaway: Knowing if your supplier is a third-party logistics (3pl) or fourth-party logistic (4pl) company is essential to ensure you receive the most competitive rates. There are many ways to find this out, but Chris finds the most effective is going to visit the store, failing that use Google Street View to see the ware or just straight up ask them.

Key advice from Ecom World 2021

#4 - Ezra Firestone, CEO @ Zipify Apps and BOOM!

Talk Title: Ezra’s Ultimate Black Friday Cyber Monday Promotion Strategy

Ezra Firestone has been recognized by Shopify as a thought-leader in the eCommerce community. This talk focuses on how to build anticipation for your Black Friday sale and why it’s essential to have a warm audience ready before you release your Black Friday promotions. Ezra also lists his top 10 creatives and ad copy for the 2021 holiday season!

Key Takeaway: Offering a discount ladder (with a deadline!) is a fantastic method of turning one-time customers into multiple-time customers. If you can turn even 10% of customers to buy a second product, and 10% of them to buy a third product,  you’ll be an ultimate eCommerce store in no time!


#5 - Taylor Sicard, Co-Founder & CMO @ Win Brands Group

Talk Title: How to Build an 8-Figure Brand in the New Age of Retail

This talk is about building a bulletproof strategy to build a successful eCommerce business in a rapidly changing landscape. Taylor Sicard discusses his tips on how to draw inspiration for your strategies and how to effectively utilize technology to scale your brand. He identifies mistakes to look out for so that your business can minimize risks and maximize your chances for success!

Key Takeaway: It’s important to understand the evolution of the retail landscape. In 2021, Shopify is king because they’ve made it so easy to build an eCommerce store. The challenge is to make sales and scale your business in such a competitive market. To overcome this challenge, Taylor reiterates advice we’ve already heard from the above expert’s too – Use diverse omnichannels to reach your target customers.

Ecom World 2021

Ecom World 2021 Conclusion

The worst thing about Ecom World 2021 is that we have to wait until May 2022 to attend this phenomenal event again. 

It really is a must-attend for all involved in B2C or B2B eCommerce.

The conference provides you access to some of the world’s leading founders and leaders in the eCommerce space. The speakers are hand-picked for top quality to share their proven expertise and success stories.

All this is done for the sole purpose of helping you scale your eCommerce business in 2021!

For insider tips and tricks, there’s no better place to be. 

Well… maybe the Optily blog is better… or maybe I’m biased 😉

See you in May Ecom World!

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