Kelly Vaughn: Excel with Shopify

How do you make your Shopify store stand out? Kelly says the main thing you should do is make sure your images are uniform and clean–don’t worry too much about a custom theme.

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Book Review: Accelerate eCommerce Growth

Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?

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Greg Sterling on Shopping Local Online

Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.

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