News

Google Launches WooCommerce Integration

Earlier this month, Google’s integration with WooCommerce went live.

On June 9th, Google released a free integration with WordPress’s eCommerce platform WooCommerce. This means that the over 4.4 million online stores using the platform can easily integrate their product inventory across the Google network.

Does this apply to me?

If you’re using WooCommerce or looking to switch over, this is definitely a big plus. Shoppers will now easily be able to discover your store and products on Search, Shopping, Image Search, and YouTube.

What are the perks?

Beyond the visibility element, there are some other bonuses for WooCommerce merchants who take advantage of this new partnership:

  • Seamless connection

With this new integration, all your inventory will automatically sync with your Google Merchant Account and you’ll have access to your ads through your WooCommerce dashboard.

  • Free listings

Google offers free listings on the Shopping tab that eligible products can appear on. Also, if you’re selling in the US, your products can show up on Google Search, Google Images, and Gmail.

  • Smart Shopping Campaigns

Since your inventory is synced automatically, you can take advantage of Smart Shopping Ads which can save you time. Just connect your Google Ads account, pick a budget, and launch everything straight from WooCommerce’s dashboard.

  • Free money

Well, free Google Ads credit if you’re only just starting an account. If you haven’t yet launched any ads, then this partnership offers you $150 in free credit to get you started with Smart Shopping ads. You can review all the boring eligibility information on Google’s site.

Need help optimizing your ads?

Google is a great way to reach audiences who are searching for products in your space, but managing multiple campaigns can definitely be a pain. Why not try out Optily for 2 weeks free and see how your ad performance improves with just a few clicks per day?

More To Explore

Digital Marketing Tactics

6 Ad Formats to Try in 2023

Try these top 6 ad formats to freshen up your business’s advertising in 2023 and explore new ways to get your brand in front of customers!

eCommerce

Shopify Commerce Trends 2023: An Overview

The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!

Let's keep in touch

Join the Optily newsletter!

Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!

Limited Launch Offer

Install Optily today on our Starter plan to receive 12 months FREE access, and UNLIMITED expert support from our digital ad squad.

Offer ends January 31, 2023

+

Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.