Episode #1: March 25, 2021

Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
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The inaugural episode of Optily Radio hosts Brendan Hughes, Optily’s CEO, and his wealth of experience in eCommerce and digital marketing across a variety of sectors on both the media buying and media selling sides of the industry. We talked about how hard it was for small businesses to know what’s working in digital advertising, the importance of a strategic approach, and whether the sales funnel is still a thing.

Brendan took time over the Christmas period to put together a book detailing some topics that he discussed here and more, including:

  • Is the sales funnel dead?
  • How can we accurately measure ad attribution?
  • Which analytics data should I trust?
  • How should we talk to audiences at different stages?
 
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