Data visualization can help marketers extract so much valuable information that would otherwise go unnoticed. Why is it then that there can often be such a huge disconnect between the data teams and marketers?
In this episode, we get into the ways that we can bridge that divide with Michel Guillet of Salesloft and our own Director of Data and Analytics, TJ Sizemore.
Michel Guillet is Senior Product Manager of Reporting, Analytics, and Data Science at SalesLoft. He is a creative product leader with over 10 years of experience in information product management and data products. He also currently teaches at Georgia State University as an Adjunct Professor of Data Visualization and at the General Assembly Atlanta in Data Analytics.
Tj Sizemore is Optily’s Director of Data and Analytics and heads up the creation of our data-driven predictive models for ad spend optimization. He has over a decade of experience in Data Analytics, with extensive experience with some of the big names in eCommerce including Coca-Cola, Home Depot, and Kohl’s. He completed both an MBA and a Master’s in Analytics from Georgia State University, where he took a Tableau workshop led by Michel.
Among a ton of topics about the intersection of data and marketing, we touched on:
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