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Episode #2: April 8, 2021

The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz

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Search is getting harder, especially when we’re told to write for humans who don’t read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily’s resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they’re ranking for the terms that matter to them.

Barry Schwartz is the founder of Search Engine Roundtable, News Editor of Search Engine Land, and CEO of Rusty Brick, a Web service firm specializing in customized online technology, based out of New York. He’s worked in Search for almost 2 decades and has spoken, moderated, and coordinated at many a search marketing conference. In 2019, Barry won the Outstanding Community Services Award from Search Engine Land and in 2018 the US Search Personality Of The Year award from US Search Awards.

Randall Glick is the Product Manager at Optily. He’s worked in Digital for over 20 years with agencies, corporates, and startups, and has been on both sides of client/supplier relationship. Randall is also a lecturer in Digital Marketing, having provided content for programs at various institutions, including local colleges here in Ireland TU Dublin and UCD, along with Boston College in the States.


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