Episode #4: May 6, 2021

Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
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While eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence?

Greg Sterling (known on Twitter as @gsterling) and Keith O’Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want.

Greg is the VP of Market Insights at Uberall, a company that creates “Near Me” brand experiences. He has been working in search, particularly local search marketing for over 2 decades. He’s recently finished up his 14-year tenure as a Contributing Editor at Search Engine Land.

Keith is the co-founder and Chief Product Officer at Optily. He is an award-winning product innovator and has over 20 years of experience in product development in advertising across online, offline, in-store, and social media.

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