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Episode #6: June 3, 2021

Grow with Facebook & Instagram: Adapt, experiment, and measure with Akvile DeFazio

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Facebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she’s been adapting to recent privacy changes.

Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from outdoor gear and apparel eCommerce to pet health insurance, online publications, and event marketing via paid search and social. She’s always posting interesting thoughts on new developments in social media advertising on Twitter, so make sure you’re following her there at @AkvileDeFazio.

On the Optily side, we had our Campaign Manager, Klayvann Camargo, join the chat. Klayvann’s got over a decade of experience running social ads and also started his own micro-agency in Brazil before he joined the Optily team.


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