Are you advertising beyond just Facebook and Google? If not, you could be missing out on really valuable audiences that can be found on Quora, Reddit, or YouTube. This week we chat with Joe Martinez and Brendan Hughes about how going beyond the major channels can pay off big for your eCommerce marketing.
Joe Martinez (@MilwaukeePPC) is a veteran of the pay-per-click world and was named among the Top 25 Most Influential PPC Experts by PPC Hero three years in a row. He’s a regular columnist on Search Engine Land, Marketing Land, and WordStream, along with being a frequent contributor to many other digital marketing online publications. He’s also spoken at some of the industry’s largest conferences and co-founded the Paid Media Pros Youtube channel.
Brendan Hughes is the CEO here at Optily and has decades of experience creating and implementing digital marketing and eCommerce strategies. He’s led teams across many high-growth consumer-facing organizations, so he’s very familiar with both the challenges and opportunities digital marketers face every day.
Resources:
Beyond Facebook and Google: Selling on YouTube, Reddit, and Quora with Joe Martinez
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