Kathleen Booth: Looking Beyond ROAS
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Valentin Radu: Customer Value Optimization
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
Michel Guillet: Leveraging Data Visualization
Oftentimes there is a bit of a disconnect between marketers and data analysts, but given the increasing importance of data-driven marketing it’s more crucial than ever for them to learn to speak the same language. On this episode of Optily Radio, we talk all things data visualization.