Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
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Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
6 Tactics to Improve your Shopify Store’s Digital Ads
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Your Shopify store is guaranteed to be busy this 2021 holiday season with these incredible tools to attract customers and improve your ads!
Paid Social vs Paid Search: The Verdict
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The biggest question in the advertising world finally answered: Should your business advertise using paid social or paid search?
Does my business need influencers?
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The influencer marketing industry grew to almost $9.7B in 2020 by businesses using them to build brand awareness and reach new audiences. Are you still missing out?
How to Launch an Effective Facebook Ad Campaign in 5 steps
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A comprehensive step-by-step guide to building an effective and optimized Facebook Ad Campaign. More engagement, more customers, more conversions.
Impact of iOS 14 on Digital Advertising for Shopify Stores
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Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.