In 2021, your Shopify store is almost more important than an actual store.
With online business booming, if you’re an eCommerce business you should definitely be taking advantage of the online movement. Over 1.75 million merchants sell on Shopify across the globe and there are currently 1.59 million live websites using Shopify.
Setting up a Shopify store is simple, which makes it easy for you as an eCommerce business to start selling online. However, it also means there are a lot of other business owners availing of the same simplicity.
In this article, we’ll discuss how to stand out from the crowd and make your Shopify shine in time for the holiday season. Together, we’ll examine 6 expert tactics to improve your Shopify store’s digital ads.
6 Tactics to Improve your Shopify Store's Digital Ads
Shopify stores run businesses in more than 175 different countries worldwide. So let’s waste no time and jump right into some incredible tools that will vastly increase your eCommerce store’s digital ads.
If you really want to excel in this area, I’d highly recommend both Optily Radio podcasts:
- Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer
- Excel with Shopify: Be organized, stay authentic, and take good pictures with Kelly Vaughn
These podcasts provide expert insight into many of the tools and tips outlined in this article.
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#1 - Be Genuine
In a hyper-competitive market, it’s essential that your business is authentic and genuine. People nowadays want to know more than just about your product. They want to know who you are, what you stand for, and what are your business practices.
Curating a trustworthy brand that connects with consumers and resonates with their same beliefs is the first step to succeeding with any eCommerce store in 2021.
#2 - Use Original Content
A crucial and inexpensive way of ensuring your digital ads work well is using original content. Not only does it help with advertising platform algorithms, but it also helps with Tool #1 promoting an organic and creative business.
Try posting content such as customer reviews or behind-the-scenes videos to build brand awareness with original content.
#3 - Create a Brand Guide for your Shopify Store
Being consistent and creating amazing product photos starts with an awesome brand guide. Having clear and specific guidelines allows you to quickly scale high-quality content across all platforms. It also means that your digital ads will flow seamlessly with your brand.
Here are some quick steps to creating a brand guide for your Shopify store:
- Write a great brand story of who you are
- Create a recognizable logo
- Decide on your brand’s core color palette
- Choose your typography
- Define the imagery and iconography that fits your style
Expert Tip: You don’t need an expensive camera to take great product photos. Mobile phones take high-quality photos that will be perfect! Use a white sheet as a background to look even more professional.
#4 - Google Shopping Listings
In 2020, Google launched free Shopping ads on their search engine. This provides a fantastic opportunity for Shopify store merchants to promote their products. The best-matched products get shown at the top of Google’s results page with a product photo and the price.
It provides an incredible opportunity to attract new customers to your eCommerce store!
To find out how to get your products listed, follow this article from Google on setting up a free Google shopping listing.
#5 - Optimize your Shopify Store's SEO
Shopify is fantastic at managing SEO for your store, however, you should take the reins if you want to see real improvements.
Having fully optimized SEO will increase traffic to your store and guarantee that your business is shown on the first page of organic results in Google, Bing, and other search engines.
#6 - Focus on User Experience & Average Order Value
Just a few weeks ago Chase Clymer, co-founder of Electric Eye, spoke about the importance of improving your conversion rate on Optily Radio.
By improving your conversion rate it means you are solving user experience issues on your Shopify store. Fewer UI issues on your site in turn will help improve your digital ad returns due to a number of factors including improved SEO.
Average Order Value is a key metric in eCommerce that is often overlooked. It is the average amount customers spend when they make a purchase from your website.
Total Revenue / Orders Placed = Average Order Value ($)
If you can increase the AOV of your Shopify store you’ll improve your return on ad spend, which as every advertiser knows is the number one indicator of how your digital ads are performing.
Shopify has revolutionized eCommerce and is changing the way we conduct business. This also means we must change our way of advertising our business.
Whether you have a seasoned Shopify store or you’re just starting out following the tips and using the tools mentioned in this article is guaranteed to improve your store’s digital ads.
If you found these tools helpful, tell a friend whose business could also benefit from this article.
I hope to see your glowing Shopify store in my next search!