Social Media vs. Search: New patterns in discovering and researching products
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
Giving you the Edge: Copywriting
Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.
4 Tactics for Personalizing the User Experience in eCommerce
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
Kathleen Booth: Looking Beyond ROAS
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Installing a Facebook (Meta) Pixel on your Shopify Store
Discover how you can get set up with a Facebook Pixel on your Shopify store in less than 5 minutes.
3 Agency Expert Tips for Top eCommerce Digital Marketing Performance
Looking to increase your digital marketing performance? We’ve summed up 3 expert tips that you can action now to scale with online ads.
Valentin Radu: Customer Value Optimization
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
5 Exciting Shopify Updates for Better Ads
Shopify updates are a big deal for shop owners, so we’ve summed up the news that will have the biggest impact on marketing.
Best Marketing Tools for Shopify Businesses
It can be hard to decide on an app from so many options for marketing tools for Shopify, so we’ve summarized our top picks to help.
Google Analytics 4 vs UA: What you need to know before July 2023
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
