Kirk Williams on Next Level Google Shopping

Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???

Facebook Attribution vs. Google Attribution

With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.

Facebook Ads vs. Google Ads 2020

Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?