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Bi-weekly Chats with Experts

Optily Radio: Accelerate eCommerce Marketing

Bi-weekly Chats with Experts

Optily Radio: Accelerate eCommerce Marketing

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Episode #2: April 8, 2021

Barry Schwartz on the Future of Search: Writing for robots who read and humans who don’t

Search is getting harder, especially when we’re told to write for humans who don’t read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily’s resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they’re ranking for the terms that matter to them.

Barry Schwartz is the founder of Search Engine Roundtable, News Editor of Search Engine Land, and CEO of Rusty Brick, a Web service firm specializing in customized online technology, based out of New York. He’s worked in Search for almost 2 decades and has spoken, moderated, and coordinated at many a search marketing conference. In 2019, Barry won the Outstanding Community Services Award from Search Engine Land and in 2018 the US Search Personality Of The Year award from US Search Awards.

Randall Glick is the Product Manager at Optily. He’s worked in Digital for over 20 years with agencies, corporates, and startups, and has been on both sides of client/supplier relationship. Randall is also a lecturer in Digital Marketing, having provided content for programs at various institutions, including local colleges here in Ireland TU Dublin and UCD, along with Boston College in the States.


Episode #1: March 25, 2021

Brendan Hughes on Funnels & Attribution: Right time, right place, and right person

The inaugural episode of Optily Radio hosts Brendan Hughes, Optily’s CEO, and his wealth of experience in eCommerce and digital marketing across a variety of sectors on both the media buying and media selling sides of the industry. We talked about how hard it was for small businesses to know what’s working in digital advertising, the importance of a strategic approach, and whether the sales funnel is still a thing.

Brendan took time over the Christmas period to put together a book detailing some topics that he discussed here and more, including:

  • Is the sales funnel dead?
  • How can we accurately measure ad attribution?
  • Which analytics data should I trust?
  • How should we talk to audiences at different stages?

Brendan’s free eBook will be out soon and you can register your interest to be the first to download your copy.



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