Social Media Statistics for 2022
In January we’ve already strategized how to scale a Shopify store and examined 10 Digital Marketing tips to jumpstart sales in 2022.
However, every good plan starts by looking back. Looking back on performances and trends from the last year so that we can predict how the next year will unfold.
To take advantage of the latest social marketing changes, we’ve compiled a list of interesting social media statistics to help you prepare for 2022 and summarized them into an infographic below.
These social media trends are guaranteed to change the game in 2022, so buckle up we’ve got 10 Social Media Statistics to consider!
10 Social Media Statistics to Help you Prepare for 2022
Over 53% of the world’s entire population is on social media.
With an audience that big it’s essential that your business has a strong social media presence and an effective social media strategy.
These statistics should be extremely useful in helping you to understand the playing field and allow you to maximize your growth in 2022.
#1 - #COVID19
The top hashtag used in 2020 was (perhaps unsurprisingly) #COVID19.
This hashtag was tweeted over 400 million times last year.
What’ll take its place next year?
#2 - 4.55 Billion Users
In October 2021 it was recorded that 4.55 billion people are currently active on social media.
As I said, that’s over half the world’s population!
#3 - Social Media by Generation
While there may be some debate as to where the generations cross over, this will give you an idea of what age groups are most active on social media. Be careful… these results may shock some parents.
This information comes from a study done by SproutSocial.
Generation Z (ages 18-24)
66% of Gen Z people state that social media is an essential part of their lives.
Millennials (ages 25-40)
72% of millennials state that social media is an essential part of their lives.
Generation X (ages 41-56)
74% of Gen X state that social media is an essential part of their lives.
Baby boomers (ages 57-74)
40% of Baby Boomers state that social media to be an essential part of their lives.
#4 - 145 minutes per day
A typical social media user spends 2 hours and 25 minutes on social media every day.
This number can vary greatly depending on age and nationality.
Filipinos are the nationality who spend the most time on social media. They spend a whopping 4 hours and 15 minutes per day on social media! That’s over a full day every single week!
#5 - Paid Social Ads
In a recent survey by Hubspot, 79% of marketers reported buying paid advertising on social media last year.
This is an important figure to note as it shows that the competition for social media advertising is very high. To get ahead of the game you should try optimization software like Optily to supercharge your eCommerce advertising in 2022.
#6 - Product Research
54% of social media users say that they also use social media to research products and services that they are interested in purchasing.
#7 - 24 hours to respond
In a Sproutsocial survey, they identified that 79% of consumers expect businesses to respond within 24 hours if they ask a question over social media.
However, only 25% of all businesses on the internet actually respond within a day!
#7 - Influential Instagram
98% of marketers say Instagram is the most influential platform for influencer marketing according to the same SproutSocial survey.
This is 44% higher than Instagram’s parent company, Facebook.
#8 - Facebook is still number one
In September 2021, Facebook’s data showed us that the platform had an average of 2.85 billion monthly active users (MAUs).
This means that Facebook is still the largest social media platform in the world.
In this Statista survey detailing the most used social media platforms, Facebook is followed by;
- YouTube 2.291 billion MAUs
- WhatsApp 2 billion MAUs
- Instagram 1.393 billion MAUs
- Messenger 1.3 billion MAUs
#9 - Is LinkedIn used daily?
LinkedIn is the world’s largest professional network with almost 800 million users. However, only 40% of LinkedIn users visit the social media site every day.
#10 - TikTok, the young person's social media
TikTok has been everywhere for the last number of years and it’s changing the way marketers do their jobs. 85% of marketers in 2021 ranked short-form videos as the most effective type of social media content for advertising (Hubspot). Check out our blog TikTok Shopping: #TikTokMadeMeBuyIt.
However, TikTok is also the “youngest” social media platform in terms of its user base.
- Worldwide the user base is 40% male and 60% female.
- 25% of TikTok’s active users are 10-19 years old.
- 22.4% of TikTok’s active users are 20-29 years old.
- 21.7% of TikTok’s active users are 30-39 years old.
- 20.3% of TikTok’s active users are 40-49 years old.
- 11% of TikTok’s active users are 50+ years old
Social Media Statistics Conclusion
This list of essential social media statistics was designed to help you prepare for 2022.
I hope that it helps you to start thinking about your business and how it can take advantage of social media to grow this year.
Assessing social media performance across the key demographic discussed in this article can help you learn what resonates with your customer base. It can also help you to identify market trends that can influence your business early.
What’s definitely guaranteed in 2022 is that social media is over going to get even bigger. All businesses, therefore, need to be even more informed about social media and their audience.