The eCommerce landscape is rapidly evolving, with record growth combined with changing privacy regulations, the rising need for first-party data, and ever increasing customer acquisition costs. One thing that hasn’t changed? The need for email capture pop-ups.
In the constant effort of trying to drive sales and create growth for a brand, the marketer is often forced to make “wing and a prayer” tweaks and changes when trying to optimize their campaigns.
Wondering how to use audience insights to find target audiences on Facebook? No matter if you’re a beginner or a professional, we’ve prepared an all-in-one Facebook audience insights tutorial that will answer your questions.