Kathleen Booth: Looking Beyond ROAS
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Episode #24: July 7, 2022
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
Installing a Facebook (Meta) Pixel on your Shopify Store
Discover how you can get set up with a Facebook Pixel on your Shopify store in less than 5 minutes.
3 Agency Expert Tips for Top eCommerce Digital Marketing Performance
Looking to increase your digital marketing performance? We’ve summed up 3 expert tips that you can action now to scale with online ads.
Valentin Radu: Customer Value Optimization
Marketing can be used for both aquisition and retention. Keeping your existing customer happy and shopping is what Customer Value Optimization is all about.
Episode #23: June 23, 2022
Customer Value Optimization: Methods for increasing CLV with Valentin Radu
Best Marketing Tools for Shopify Businesses
It can be hard to decide on an app from so many options for marketing tools for Shopify, so we’ve summarized our top picks to help.
Google Analytics 4 vs UA: What you need to know before July 2023
Google’s Universal Analytics is being sunset next year, so we’ve gathered the most important details you need to start with Google Analytics 4.
Ciarán Harris: UX Matters
The experience a user has with your brand can make or break your reputation and bottom line. On last week’s show, we chatted with Each&Other’s Ciarán Harris on all things UX.
Episode #22: June 9, 2022
UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris
