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Customer Value Optimization: Methods for increasing CLV with Valentin Radu

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Customer Value Optimization: Methods for increasing CLV with Valentin Radu

Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers’ lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. As well as being a prolific speaker on CVO, Valentin is also the Founder of CVO Academy, a platform that teaches eCommerce business leaders how to scale their brands profitably and sustainably.

Valentin has generously offered a free year of instruction (worth $749!) to the first commenter on this podcast!

Brendan Hughes, Optily’s CEO, was on with us again to add his own years of experience in helping growing eCommerce brands scale.

We covered off a lot in this one, but three topics especially stood out:

  • The importance of measuring data and applying RFM modeling
  • Educating eCommerce leaders to create customer-centric approaches
  • Personalization of ad campaigns based on customer segmentation


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