EXPERT ADVICE FROM LEADING CONTENT MARKETERS

Content Creation

Top 3 Content Formats for Boosting Organic Traffic

Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?

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Kelly Vaughn: Excel with Shopify

How do you make your Shopify store stand out? Kelly says the main thing you should do is make sure your images are uniform and clean–don’t worry too much about a custom theme.

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Barry Schwartz on the Future of Search

Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.

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