EXPERT ADVICE FROM LEADING CONTENT MARKETERS

Content Creation

Kelly Vaughn: Excel with Shopify

How do you make your Shopify store stand out? Kelly says the main thing you should do is make sure your images are uniform and clean–don’t worry too much about a custom theme.

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Barry Schwartz on the Future of Search

Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.

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