Giving you the Edge: Copywriting
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Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.
Giving you the Edge: Shopify Store Backlinks
![Shopify Store Backlinks](https://www.optily.com/wp-content/uploads/2022/04/Shopify-Store-Backlinks-1024x427.png)
Shopify backlinks are the key to securing the #1 spot on the search engine results page for your Shopify store. Find out how today!
Giving You The Edge: Remarketing After Black Friday
![Giving you the Edge: Remarketing after Black Friday](https://www.optily.com/wp-content/uploads/2021/11/Cian-Blog-Headers-32-1024x427.png)
These are 5 easily implemented remarketing tactics to turn your Black Friday traffic into an incredibly successful 2021 holiday season!
Giving you the Edge: Email Marketing
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Customers subscribed to your email list for a reason. Be genuine, be yourself and follow these amazing email marketing tips to boost engagement!
Giving You the Edge: Amazon Ads
![Giving You the Edge: Amazon Ads](https://www.optily.com/wp-content/uploads/2021/08/Giving-You-the-Edge-Amazon-Ads-1024x427.png)
Amazon is pay-to-play, so we’ve compiled a guide to ads that will help increase your brand awareness and, ultimately, bring in more sales for your business both on the platform and off.
Giving you the Edge: eCommerce Brand Building
![Giving You The Edge eCommerce Brand Building](https://www.optily.com/wp-content/uploads/2021/07/Giving-You-The-Edge-eCommerce-Brand-Building-1024x427.png)
Building a strong eCommerce brand is vital for every online business. Using Optily’s expert tips will allow you to do this quickly and effectively!
Giving You The Edge: Tracking Pixels
![Giving You The Edge Tracking Pixels](https://www.optily.com/wp-content/uploads/2021/04/Giving-You-The-Edge-Tracking-Pixels-1024x427.png)
Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.
Giving You The Edge: Video Marketing
![Giving You The Edge: Video Marketing](https://www.optily.com/wp-content/uploads/2021/08/Cian-Blog-header-templates-2400x1000-4-1024x427.png)
Gain an edge on your competitors by following these simple steps to professional video marketing.