Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
Building Anticipation through Content Ahead of Black Friday
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Episode #21: May 26, 2022
Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak
Episode #20: May 12, 2022
Starting off Right with Shopify: Tactics for launching strong with Keith Matthews
Episode #19: April 28, 2022
SEO and Content Marketing to GR0 your Shopify Store with Kevin Miller and Bridget Reed
TikTok Shopping: #TikTokMadeMeBuyIt
TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.
Instagram updates: Links for everyone & desktop publishing
After years of being a mobile-only platform catering to big accounts, the cries of many a busy social media marketer have been heard. Finally, Instagram will allow users to publish to their accounts from desktop directly and to include links in stories!
Top 3 Content Formats for Boosting Organic Traffic
Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?
Barry Schwartz on the Future of Search
Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.
