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TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.
After years of being a mobile-only platform catering to big accounts, the cries of many a busy social media marketer have been heard. Finally, Instagram will allow users to publish to their accounts from desktop directly and to include links in stories!
Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?