Are you focusing too much on discounting and not enough on exclusivity as a conversion rate optimization tactic? On this new episode of Optily Radio we covered off this and more ways you can ensure people on your site complete a checkout.
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
Ads can get quick results, but content marketing is playing the long game. Investing in building up your brand as an expert people turn to for answers, not just to buy, can really pay off in the long term. But which kinds of content are typically the best at boosting traffic?
Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.
The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz
Mastering SEO isn’t an easy task, but this comprehensive guide is the best place for your eCommerce business to start.