Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
Building Anticipation through Content Ahead of Black Friday
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Resonating with Gen Z
Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
Shopify Commerce Trends 2023: An Overview
The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!
Top 3 Shopify Marketing Apps for 2023
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
The New Optily Shopify App is Live
The sales supercharger for your Shopify store is here!
Marketing Efficiency Ratio: Why It’s So Important on Shopify
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
Reengaging Your Existing Shopify Customers
As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?
Growing your Shopify ROAS as Digital Ad Prices Continue to Rise
As the big platforms continue to raise prices across the online advertising landscape, how can small Shopify businesses grow their ROAS?
4 Tactics for Personalizing the User Experience in eCommerce
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
