TikTok search is on the rise
![](https://www.optily.com/wp-content/uploads/2023/02/TikTok-Search-Header-1024x430.png)
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
Top 3 Shopify Marketing Apps for 2023
![](https://www.optily.com/wp-content/uploads/2022/12/Top-3-Shopify-Marekting-Apps-2023-1024x427.png)
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
How to Use Buyer Personas to Guide Your Ad Targeting
![](https://www.optily.com/wp-content/uploads/2022/12/How-to-Use-Buyer-Personas-to-Guide-Your-Ad-Targeting-1024x427.png)
“Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right” – Rachel Hogue.
Using Facebook Advantage+ to Grow your Shopify Store
![](https://www.optily.com/wp-content/uploads/2022/11/Facebook-Advantage--1024x427.png)
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
Episode #32: November 3, 2022
![Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa](https://www.optily.com/wp-content/uploads/2022/11/16_9-1024x576.jpg)
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Episode #31: October 20, 2022
![](https://www.optily.com/wp-content/uploads/2022/10/16_9-1024x576.jpg)
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
Lauren Schwartz: Creative for Conversion
![](https://www.optily.com/wp-content/uploads/2022/10/Lauren-Schwartz-Creative-for-Conversion-1024x427.png)
Are you taking the right approach to ensure your creative stands out, but isn’t gimmicky on social media?
Episode #30: October 6, 2022
![](https://www.optily.com/wp-content/uploads/2022/10/16_9-1024x576.png)
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Social Media vs. Search: New patterns in discovering and researching products
![](https://www.optily.com/wp-content/uploads/2022/08/Social-Media-vs.-Search-New-patterns-in-discovering-and-researching-products-1024x427.png)
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
Giving you the Edge: Copywriting
![](https://www.optily.com/wp-content/uploads/2022/08/Giving-you-the-Edge-Copywriting-1024x427.png)
Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.