TikTok search is on the rise
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
Top 3 Shopify Marketing Apps for 2023
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
How to Use Buyer Personas to Guide Your Ad Targeting
“Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right” – Rachel Hogue.
Using Facebook Advantage+ to Grow your Shopify Store
Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.
Episode #32: November 3, 2022
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Episode #31: October 20, 2022
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
Lauren Schwartz: Creative for Conversion
Are you taking the right approach to ensure your creative stands out, but isn’t gimmicky on social media?
Episode #30: October 6, 2022
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Social Media vs. Search: New patterns in discovering and researching products
Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.
Giving you the Edge: Copywriting
Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.