How to launch your first TikTok ad

The ultimate guide to TikTok Ads so that you can launch an amazing first TikTok ad campaign for your eCommerce business today!
TikTok Shopping: #TikTokMadeMeBuyIt

TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.
TikTok Partners with Canva and Vimeo

The new TikTok partnerships with Canva and Vimeo that were announced is not only great news for content creators for the platform, but for advertisers too.
15 Dos and Don’ts of eCommerce Marketing [Infographic]

Standing out in the super-competitive eCommerce landscape is hard work. Ahead of next week’s inaugural eCom World Conference, Optily contacted a group of speakers to get their tried and true tips on what to go after and what to avoid at all costs when it comes to marketing your online business. These experts gave us […]
Joe Martinez: Beyond Facebook and Google

Are you only running ads on Facebook and Google? If so, you’re probably missing out on some great potential audiences.
Are TikTok Stores on the horizon?

Social media platforms are quickly becoming the digital storefronts for many brands. Should we be preparing for TikTok next?