TikTok search is on the rise

TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?

TikTok Shopping: #TikTokMadeMeBuyIt

TikTok Shopping

TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.

TikTok Partners with Canva and Vimeo

The new TikTok partnerships with Canva and Vimeo that were announced is not only great news for content creators for the platform, but for advertisers too.

15 Dos and Don’ts of eCommerce Marketing [Infographic]

 Standing out in the super-competitive eCommerce landscape is hard work. Ahead of next week’s inaugural eCom World Conference, Optily contacted a group of speakers to get their tried and true tips on what to go after and what to avoid at all costs when it comes to marketing your online business. These experts gave us […]