TikTok Creative Center: Making Ads that Don’t Seem like Ads
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By making ads with the TikTok Creative Center you can easily create ads that match the style of the platform.
Ensuring success with An Post
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Optily helped An Post increase their conversion rate while keeping CPC costs low.
Lauren Schwartz: Creative for Conversion
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Are you taking the right approach to ensure your creative stands out, but isn’t gimmicky on social media?
Episode #30: October 6, 2022
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Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Nora Sudduth: Audio Content for Growth
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Private podcasting is a powerful yet very underutilized medium for brands. Nora Sudduth of HelloAudio introduced us to some tactics for success with audio.
Episode #29: September 15, 2022
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Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
Google’s Helpful Content Update Explained
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Google released the Helpful Content update to its algorithm that seeks to improve the quality of content users see when searching.
Cody Wittick: Influencer Marketing
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Are you seeding products out to influencers to get UGC that you can repurpose across social media? If not, check out why should start according to Cody Wittick.
Episode #28: September 1, 2022
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Influencer Marketing: Growing your sales with creators with Cody Wittick
Social Media vs. Search: New patterns in discovering and researching products
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Are your customers researching using Google or are they going to other social media sites? Discover the newest trends in how people research brands.