Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?
Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.
Here at Optily, we invited seven of the best and brightest thought-leaders in the eCommerce world to share their favorite recipes for success in branding, paid media, and analytics tools.
Social media platforms are quickly becoming the digital storefronts for many brands. Should we be preparing for TikTok next?
TikTok and Shopify announced the expansion of their partnership across the globe this week.
Learn everything you need to know about Facebook’s Conversions API with Shopify.
Smash your marketing goals in 2021 by starting the year on the right foot.
Improving your sales funnel is one of the most important tasks for your business. No matter what your business sells, your potential customers will go through these five stages in their buyer’s journey. Learn more now!
Undeniably, you have encountered Google Shopping Ads. With every online search, these advertisements appear. This means you cannot ignore the presence of Google shopping ads.
There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.
Updated: July 2022
Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!
Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.
