Stunning ROAS to Match Stunning Homeware from HueGah Home
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Marketing Efficiency Ratio: Why It’s So Important on Shopify
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
How to Use Buyer Personas to Guide Your Ad Targeting
“Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right” – Rachel Hogue.
Reengaging Your Existing Shopify Customers
As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?
Klaviyo Black Friday Email Strategy for Shopify
With Black Friday approaching fast, do you have your Klaviyo email strategy optimized to maximize sales on your Shopify store?
Gen Furukawa: Quizzes and Zero-Party Data in eCommerce
Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.
Episode #32: November 3, 2022
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Growing your Shopify ROAS as Digital Ad Prices Continue to Rise
As the big platforms continue to raise prices across the online advertising landscape, how can small Shopify businesses grow their ROAS?
Celebrating lower conversion costs with Big Dot of Happiness
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Jacob Anson: Product Launch Success
Launching a new product with a great email marketing campaign can really help boost sales. Jacob Anson goes into the tactics for success.
