Looking to increase your digital marketing performance? We’ve summed up 3 expert tips that you can action now to scale with online ads.
In digital marketing, we always have to stay on our toes. New changes have been rolling for Google Ads called Performance Max and we’ll explain what it’s all about.
A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can Smartly.io use more than one metric when optimizing?
Small marketing departments are under more and more pressure to expand on a growing number of channels, juggling multiple campaigns across each. Can AdEspresso make cross-channel optimization easier on your team?
With there being more and more data from a growing number of channels, marketers can get overwhelmed with tedious account management tasks. So how much simplification can you get with the Adzooma platform?
Madgicx is an up-and-coming player in the Ad Tech space, but is it able to give you results quicker than you can make yourself some Cup Noodles?
The tech giant is ditching last-click attribution on Google Ads in favor of the data-driven model that uses machine learning for more accurate attribution.
The eCommerce landscape is rapidly evolving, with record growth combined with changing privacy regulations, the rising need for first-party data, and ever increasing customer acquisition costs. One thing that hasn’t changed? The need for email capture pop-ups.
In recent Google news, the giant of PPC advertising has announced that they are bringing expanded text ads (ETAs) to an end next summer.
Are audiences the new keyword? Last week’s guest on Optily Radio, Jon Kagan, thinks so.