Episode #8: July 1, 2021
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
Book Review: Accelerate eCommerce Growth
Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?
Episode #4: May 6, 2021
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Kirk Williams on Next Level Google Shopping
Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???
Episode #3: April 22, 2021
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
Book Review: Ponderings of a PPC Professional
How often do you come across a true pager-turner–a book you simply don’t want to put down and get annoyed at every break you’re forced to take from it? And how often has that book been about business?
Episode #2: April 8, 2021
The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz
Episode #1: March 25, 2021
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
Facebook Attribution vs. Google Attribution
With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.
How To Automate Facebook Ads Campaign To Scale Your Business
Struggling to keep up with your business demands? Effective automation can greatly increase the overall efficiency of your business in all aspects. From optimised advertising to larger profits, find out how automation can help your business today.
