Latest updates from Google, Facebook and more

Ad Platforms

Understanding the gBraid Parameter in Google Ads

Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.

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TikTok search is on the rise

TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?

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