The New Optily Shopify App is Live
The sales supercharger for your Shopify store is here!
Google Universal Analytics sunset in 2023: What this means for you
Once again, Google has made a big announcement that digital marketers now need to react to. We’ll explore what sunsetting Universal Analytics means for your business here.
How can busy Shopify store owners balance time and budget across Facebook and Google?
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
Google Analytics 4 upgrades to Data-driven Attribution Model
The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Episode #15: October 6, 2021
Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer
Google Ads updates its default attribution model
The tech giant is ditching last-click attribution on Google Ads in favor of the data-driven model that uses machine learning for more accurate attribution.
Episode #8: July 1, 2021
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan
Episode #4: May 6, 2021
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Cleaning Up with Optily
case study results achieved Optily enabled the client to +169% ROAS Increased their returns within just 2 weeks Prioritization Allocated budget to the best performing ads Optimization Automated recommendation application compounded the success Boost Ad Impact Scaled up the impact of their Google and Facebook Ads The Problem Based in Michigan, Image Wash Products, aka […]
Brendan Hughes on Funnels & Attribution
Last week we launched the Optily Radio podcast 🎉
