Once again, Google has made a big announcement that digital marketers now need to react to. We’ll explore what sunsetting Universal Analytics means for your business here.
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Marketing your Shopify Store: Red flags, product/market fit, and analytics with Chase Clymer
The tech giant is ditching last-click attribution on Google Ads in favor of the data-driven model that uses machine learning for more accurate attribution.
Beyond the Keyword: Automation, audiences, and localization with Jon Kagan