Giving Smartbox the gift of better results at the same budget

case study RESULTS ACHIEVED Optily+ enabled the client to Run A/B tests Ran Facebook’s Campaign Budget Optimization vs Optily+ 3.4x ROAS Increased their prospecting return on ad spend by a significant margin 12.3x users Over just 6 weeks, the number of new customers increased massively 5.6 x sales lift Incremental sales lift was significantly higher […]

Revving up lead generation for Volkswagen and driving sales

case study Results achieved Optily enabled the client to Implement forms Retrieved Facebook forms in real-time with Data Connect service +6,038 leads Collected contact information for a large number of in-market customers 86x ROAS Increased their return on ad spend by a huge margin Sell 138 cars High-quality leads resulted in a significant number of […]

Helping Pet Drugs Online become social leaders of the pack

case study Results achieved Optily enabled the client to Track interactions Set up Facebook pixel to track user engagement Win more bids Enabled automated bidding adjustments to win more bids 10x conversions Increased their conversion rate significantly CPA -56% Lowered their cost per acquisition drastically The Problem Pet Drugs Online, established in 2005, are trusted […]

Giving Rockstar Dead Eye precision for engaged audiences

case study Results achieved Optily enabled the client to Lower digital ad costs Reduced cost per complete video view by 75% Target engaged viewers Optimized ad placements for those most likely to watch longer Increase video views 4x Quadrupled the number of views at the same ad spend Improve conversions 174% Boosted the number of […]

6-pack ads for the Bottles app

case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Serve up top ads Improved ad creative and audience targeting Lower CPA 39% Brought down the cost per install significantly +64% conversions Boosted the number of leads at a lower cost The Problem Bottles App […]

Helping MasterCard cash in on app installs

case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Lower CPA 64% Brought down the cost per install by over half +89% installs Continuous ad optimization resulted in a huge spike in downloads Boost installs 2.8x Increased the number of installations for the same […]

Facebook Attribution vs. Google Attribution

With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.

Why your Marketing Attribution Model is More Crucial than Ever

An attribution model in marketing refers to the analysis and understanding of the touchpoints in a consumer journey during their path to a conversion. If a consumer buys an item on a website after clicking on a single display ad, we can be fairly certain to award that conversion entirely to that one ad. What […]