Digital marketing news, advice, and support

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Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
Ad Platforms

Kirk Williams on Next Level Google Shopping

Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???

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Ad Platforms

Say goodbye to Facebook Analytics

Did you get an email earlier this month from Facebook telling you they’re phasing out their Analytics? What does that mean and where can you find your Page data?

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Giving You The Edge Tracking Pixels
Digital Marketing Tactics

Giving You The Edge: Tracking Pixels

Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.

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Content Creation

Barry Schwartz on the Future of Search

Barry’s observed something a bit ironic when it comes to Google’s advice to content creators: they want us to write great, in-depth articles for humans, but those humans don’t actually read very much beyond the snippets they’re served up on the search engine results page.

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