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Summer 2022 Spotlight

Digital Marketing after iOS 14.5

Since Spring 2021, marketers have been dealing with the aftershocks of iOS 14.5. Although marketing has gotten more challenging, there are plenty of ways you can still ensure success with online marketing despite the data loss and rising acquisition costs.

In this guide, we’ll cover:

  • The major impacts iOS 14.5 and its Ad Tracking Transparency (ATT) feature had on online ads
  • Why this especially affects the Meta suite of ads
  • How you can work around it to increase your ROAS

Recent Articles

eCommerce

Book Review: Accelerate eCommerce Growth

Launching your ads is easier than ever before, yet somehow it seems like managing your ads keeps getting more and more complex. How can SMBs succeed in online advertising when the Big Guys don’t always make it easy?

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eCommerce

Greg Sterling on Shopping Local Online

Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.

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News

Winning in Digital Ads

Optily Debuts Industry’s First Single-Click Ad Spend Optimizer for Small, Midsize Online Stores and Declares “stop wasting your time and ad spend.”

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Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

David Perry Optily Radio

Growth through Partnerships: Scaling with complementary brands with David Perry

Kathleen Booth

Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

David Perry Optily Radio

Growth through Partnerships: Scaling with complementary brands with David Perry

Kathleen Booth

Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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