Digital marketing news, advice, and support

Welcome to the Optily Resource Center

Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel

Recent Articles

Ad Platforms

How Do Facebook Targeted Ads Work?

Choosing the right audience has always been a challenge. And a big mistake that businesses make is not targeting their audience correctly. Why do businesses fail so often with Facebook advertising? Is there a way to master the Facebook advertising system? Read our blog to find out more.

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Content Creation

SEO Essentials For All Businesses

Do you want to learn more about the complex world of SEO? Are you making your first steps into the lucrative online advertising scene? SEO can be complicated, so our experts broke down how you can easily implement SEO strategies into your business and instantly see the benefits.

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Ad Platforms

Facebook Ads vs. Google Ads 2020

Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?

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Ad Platforms

Should Your Business Have An Instagram Account?

Instagram is one of the fastest-growing social media platforms in the world, and it’s a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.

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About Optily Optily is the only single-click ad spend optimizer for eCommerce. Our plug-and-play online platform quickly links all of your Google and Facebook ads together and helps you easily determine which campaigns are working. With just one click, you can apply our optimization recommendations–like moving budget from a lower performing Google ad to a better performing one on Instagram. Optily saves you time and money by instantly optimizing your ad spend.
Ad Platforms

How To Reduce Cost Per Lead On Facebook

Facebook is one of the best platforms to generate leads for your business, but only if you know how to optimize the process. Spending more money on ads doesn’t mean more sales, optimizing your ad campaigns does. Find out how to do so right now!

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Digital Marketing Tactics

Digital Advertising in the Eye of the Covid-19 Storm

It is clear that right now for many organizations, advertising and marketing are very low on the priority list. However, for those who can still invest in marketing, now is a good time for several reasons to maintain some level of spend.

Read More

Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris

Mia Bobak Optily Radio

Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak

Keith Matthews Optily Radio

Starting off Right with Shopify: Tactics for launching strong with Keith Matthews

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris

Mia Bobak Optily Radio

Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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