Seresto and Optily Unleash the Flea-tastic 2023 Strategy: More Landing Page Views, Less Cost, and Non-Stop Audience Engagement!
Discover the power of always on advertising solutions that are designed to maximise the potential of conversions in peak seasons with this case study from pet Brand, Seresto.
Understanding the gBraid Parameter in Google Ads
Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Stunning ROAS to Match Stunning Homeware from HueGah Home
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Top 3 Shopify Marketing Apps for 2023
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
Shopify Audiences and Google Ads
Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.
The New Optily Shopify App is Live
The sales supercharger for your Shopify store is here!
Google Ending Similar Audiences: Will your marketing be affected?
In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
Celebrating lower conversion costs with Big Dot of Happiness
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Ensuring success with An Post
Optily helped An Post increase their conversion rate while keeping CPC costs low.
