Stunning ROAS to Match Stunning Homeware from HueGah Home

Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Top 3 Shopify Marketing Apps for 2023

As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
Shopify Audiences and Google Ads

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.
The New Optily Shopify App is Live

The sales supercharger for your Shopify store is here!
Google Ending Similar Audiences: Will your marketing be affected?

In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
Celebrating lower conversion costs with Big Dot of Happiness

Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Ensuring success with An Post

Optily helped An Post increase their conversion rate while keeping CPC costs low.
Setting up Google Ad Manager: A step-by-step guide

Look no further, the ultimate step-by-step guide to setting up a Google Ad Manager account for your business in 2022 is here!
Calculating your ROAS: What is a good return on Google, Meta, and TikTok?

Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
A Summary of Google Search Updates and Changes for 2022

Google updates its platform thousands of times every year. Stay on top of these updates to master SEO for your business with this comprehensive article.