In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Optily helped An Post increase their conversion rate while keeping CPC costs low.
Look no further, the ultimate step-by-step guide to setting up a Google Ad Manager account for your business in 2022 is here!
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
Google updates its platform thousands of times every year. Stay on top of these updates to master SEO for your business with this comprehensive article.
This guide is constantly updated to inform you of all the Google and YouTube ad formats, including all the sizes, specs, and dimensions!
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
In digital marketing, we always have to stay on our toes. New changes have been rolling for Google Ads called Performance Max and we’ll explain what it’s all about.
Let’s recap 2021’s season of Optily Radio and the 16 expert takeaways from each episode.