Episode #7: June 17, 2021
Beyond Facebook and Google: Selling on YouTube, Reddit, and Quora with Joe Martinez
Episode #4: May 6, 2021
Shopping Local Online: Know your customers, engage, and make it easy with Greg Sterling
Anatomy of a Google (Adwords) Ad
What is in a name? That which we call Adwords by any other name would sell as sweet.
Episode #3: April 22, 2021
Next Level Google Shopping: Smart Shopping, data, and resurrected funnels with Kirk Williams
Episode #2: April 8, 2021
The Future of Search: Writing for robots who read and humans who don’t with Barry Schwartz
Episode #1: March 25, 2021
Funnels & Attribution: Right time, right place, and right person with Brendan Hughes
Introducing Optily: An Open Letter from our CEO
I’ve worked in eCommerce for a long time and I know how hard it can be to justify ad spend for all your various online channels. You need to spend hours sorting through mismatched data from different sources. Then you have to put these numbers together to make them easy to digest for your higher-ups. […]
How to Increase Your Google Ads Conversion Rate
Would you believe if someone tells you that an average business spends around $10,000 to $15,000 on Google Ads? This is how advanced and important Google Ads are. In the last few years, more and more companies are spending their hard-earned resources and time in mastering this marketing strategy.
Facebook Attribution vs. Google Attribution
With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.
Effective Ways to Make Facebook Ads and Google Ads Work Better Together
Facebook is one of the biggest advertising platforms in the world, rivaled only by Google. But what if you could use these two tech giants together as one? Find out how to right now!
